Once again, we had great attendance at our breakfast seminar on March 5^th at the Express Restaurant. The event was sponsored by Pillar Retirement Group and featured Dr. Ajay Sirsi, Professor of Marketing, Schulich School of Business, York University.

Dr. Sirsi took the audience through his Top 10 Ways to Build a Strong Brand which he explained by using examples of successful brands Nike, Harley Davidson, BMW and others.

In summary, his Top 10 list included;

1. The brand understands customers’ needs.

2. The brand knows people buy expectations, not things.

3. The brand understands what business it is in.

4. The brand is properly positioned.

5. The brand goes way beyond building brand awareness.

6. The brand focuses on the total customer experience.

7. The brand controls the customer experience.

8. The brand stays relevant.

9. The brand stays consistent.

10. The brand builds a community.